Relaxed Maximalism

Sarah Laming, creator of @ahometomakeyousmile, began her Instagram account just 3 years ago and it has grown to over 1.2 million followers in this short space of time, with an astronomical 22% engagement rate, in a world where most influential interiors accounts usually peak around 8%.Her TikTok journey began about a year ago, and she now has over 300,000 followers there too. Her Instagram Reels and TikToks consistently go viral and have been viewed well over 100 million times around the world. Her work has been featured in several magazines and on blogs; Sarah was named as one of the Top 10 Maximalist Interiors Accounts by The Spruce, and was one of Homes and Antiques Top 10 Interiors Accounts to follow on Instagram in 2022. Recently, Bustle described Sarah’s TikTok account as, “Maximalism but with a relaxed twist.” The popular lighting company Pooky Lights recently described her as an “Instagram Interiors phenomenon.” InRelaxed Maximalism,we invite you to break free from the constraints of minimalist design and embrace the joy of a life well-lived through maximalist decor.